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Bell's Blended Scotch Whisky
Arthur Bell's career began modestly in 1837 as Company Traveller for a Scottish wine and spirits merchant. He made partner in 1851 and it is clear that he soon realised the tremendous opportunity which blending held. Over the next few years, Bell toured the Highlands, Islands and Lowlands of Scotland to seek out the finest single malt whiskies and only in 1863 did he appoint a London agent for his brands. The accepted practice at the time was to use young, immature whiskies for blending. Bell, however, was adamant that only mature whiskies be used in the blend - a decision that earned him a reputation not only as a specialist blender, but as a man of vision with the highest regard for quality.
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